7-step Customer Gamification Cookbook

Interesting blog post (this is me saying you should read it). Really ties into a couple of basic principles. 1. who, what, when, where, why and 2. Activity Loops: Engagement loops (motivation, action, feedback) or Progression loops (onboarding, challenge, rest- repeat a few times with increasing challenge slowly leading up to a boss fight). Badges are good example of an engagement loop. 3rd principle this post ties into is go social. People want to share what they do with their time. It connects us.

Game Notes

You are doing good business now. The idea behind gamification is that you want your business to be even better. This means utilizing the best of your current practice to motivate existing customers to recognize your brand, participate, and spend more.

A well designed customer gamification program identifies and enables power social media users to become social media brand ambassadors. Using the best practices in the industry, gamification can be turned to a powerful social customer acquisition and activation mechanism.

1. Define the gamification target. Your target determines everything. Understanding the habits of your target will make or break your gamification program.

2. Measure statistics about target. How often does your average customer engage now? What are the statistics divided by type of activity, divided by customer age, location, device usage, product usage?

3. Build gamification achievements based on statistics. Abstract how measurable statistics change over time throughout the customer lifecycle…

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Posted on February 7, 2014, in Uncategorized and tagged , , , , . Bookmark the permalink. Leave a comment.

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