TRENDING: Disney’s Second Screen Live Gamifies the Movies!
We’re going to take a break from talking about game elements that contribute to gamification right now and discuss a new trend in entertainment. Yes, I know I said that this blog was about gamification applied to education, but it’s a complex world where most everything is related.
Ever hear about the restoration of wolves to Yellowstone National Park? I rest my case about the fact that everything is connected (which I would love to include the article link, but as I’m writing this there is a government shutdown affecting the websites- link was placed in after government continued functioning fully).
American Idol & The Voice Give Opportunities for Engagement
American Idol and The Voice are singing competitions where audience members can vote on their favorite performances. American Idol allows audience members to vote during a two-hour window by calling, texting or submitting their votes online. The Voice allows audience members to vote through iTunes song downloads.
Both shows encourage live tweeting with performers and judges. These two shows really set the stage for audience members interacting with each other and their entertainment shows.
Disney’s Second Screen Live- Gamifying the Movies
Disney re-released “The Little Mermaid” in theaters with the following twist: bring your iPad downloaded with Second Screen Live App to interact with the movie while you are watching it. In fact when you enter the theater, you are split up into different teams named from the different characters to add a sense of competition to the mix. In addition to tapping out bubbles and fireworks, audience members solve trivia questions to rack up points.
Disney has applied game elements such as points and competition to watching a movie. Would you pay movie theater prices to watch a movie you’ve already watched? Most likely not, unless you have special connection or you watched it when you were a kid and now you have kids of your own. Disney’s betting on that too.
McDonald’s Monopoly Game Uses Gamification
In a previous post, we shared a monster of a list noting examples of gamification to include: McDonald’s Monopoly Game. “McNopoly,” as I’m coining it, encourages you to buy something that you might not normally buy in quantity, in the hopes you “win” something. Everyone likes to be a winner. It’s like like the phrase, “it’s 5 o’clock somewhere.” Someone wins at McNopoly, somewhere. However, lots of little prizes: free fries! Bet you buy a Coke to wash those fries down.
Gamifying the Movies- So What Does It All Mean
Most of us multitask, some even while using the toilet. I know, TMI. Do we really need to add another layer of stimulation in our movie theater going experience? However, the entertainment industry wants to capture ALL of your attention.
So what does this means if it was applied to education? How can we increase interaction and engagement by using some of the same elements that Disney has used? Perhaps live tweeting during classes using a specific hashtag (#FSULIS5385)? Hogwarts house style points system for answering questions correctly or doing the right & good things?
What would you do to increase engagement in learning? Would you see “The Little Mermaid” Second Screen Live if it came to a theater near you? Drop us a comment or two about what you think? Until next time, go get your game on! Don’t forget to drop by our Facebook page for additional #gamification content: http://www.facebook.com/tech2games .
- Disney Announces Plans to Ruin ‘The Little Mermaid’ (jezebel.com)
- Can “Rewilding” Restore Vanishing Ecosystems? (wnyc.org)
- Yosemite National Park Honored With Google Doodle Just As It Closes In Government Shutdown (huffingtonpost.com)
Posted on October 30, 2013, in Apps, Gamification and tagged American Idol, Disney, education, engagement, game elements, gamification, IPad, iTunes, learning, Little Mermaid, mcdonalds, monopoly, second screen live, the voice, The Walt Disney Company, theaters, Theatre, tweeting, twitter, voting, Yellowstone National Park. Bookmark the permalink. 17 Comments.