DEFINE GAMIFICATION FOR 10 POINTS!
Gamification: the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service….
Jon Sullivan/ Wikimedia Commons/ Public Domain
Um, yeah. In short, we add game elements to an activity in order to change behavior. Perhaps we’ll do this to encourage someone to do something they really don’t like doing (like exercise), or we’ll gamify some activities to encourage a better quantity or quality of participation. As an example, let’s gamify this blog post. Every time you read the word “gamification,” take a drink (ahem, of water). Cheers!
Now, I bet when you think of gamification, you’re still imagining video or computer games. Say you don’t play video games? No worries- gamification still has a place in your life because it is everywhere. Take a moment to think where you might have seen gamification in action.
You might think about:
Igor, it’s alive! We’ll dismantle this monster of a list more in depth during a future post. However, like any creation, things can go awry- especially if not well designed.
WHY AM I READING THIS BLOG?
This blog will assist you in learning more about gamification and its components. We’ll highlight good and not so good examples of its application to avoid a franken-gamification-stein. We want good gamification, and we want it now! We’re going to explore and discuss gamification as a trend, some “how-tos” and debate its future- which involves you!
WATCH A VIDEO: POPCORN TIME!
Extra Credits did a great video to introduce us to gamification, so let’s watch. When they talk about gamification and it’s use in capitalism, do you think they have a valid point?
And lastly, gamification, gamification, gamification! 10 points to you if you’re on the way to the bathroom. How many drinks was that? What was my primary goal in gamifying this blog post, other than providing an example of gamification? What behavior was encouraged to be modified? Drop in with a comment if you think you’ve got it. Until next time, go get your game on!